SIRENA MARINE - FACTS & FIGURES
Founded in 2006 by Kıraca Holding, Sirena Marine is a prominent manufacturer in the yachting and automotive industries.
Its initial agreement with world-renowned Italian motory acht producer Azimut-Benetti Group (which evolved into a joint venture in 2008) has led into Sirena Marine becoming the first batch-produced yacht manufacturer in Turkey, sailboats until now. Today, the collaboration with with more than 250 motoryachts (90 Azimut-Benetti units) and an overall of 100 sailing yachts produced, so far continues with the manufacturing of Magellano 43 in the company’s recently expanded the facilities located in Bursa, Orhangazi.
Combining a fresh approach to yacht manufacturing with the marine experience of a country surrounded by Mediterranean, Aegean and the Black Sea, Sirena Marine focused from the beginning in vertically integrated local manufacturing of its products. From stainless steel to upholstery, composite materials to teak, all the essential components used in Azuree, Euphoria as well as in its railway system and automotive sector products are being manufactured in-house. This allows the company to continuously grow its engineering and manufacturing know-how, which has resulted in securing a place among the leading manufacturers of Turkey. Expanding its horizons to the automotive and rails sectors, with their own standards for quality and safety, also feeds back positively to Sirena Marine's yacht manufacturing processes.
With its 550 employees (including 80 engineers), Sirena Marine’s production facilities are located on a 155,000 square-meter area - thus 35,000 of covered square-meter area - with an annual production capacity of more than 80,000 different automotive parts. Sirena Marine's product development processes combined with its manufacturing capabilities allow for new high technology and innovative products every new season.
Sirena Marine’s vision is to develop world brands from Turkey, integrating the talent of world-leading designers such as Rob Humphreys, German Frers, and also Mark Tucker of the Design Unlimited, with its hard-won manufacturing expertise and considerable engineering know-how. This has led to Sirena Marine's award-winning Azuree sailboat brand and the outstanding Euphoria luxury sailboat models.
AZUREE YACHTS
Azuree Yachts, covering the range of 33-46 feet sailboats, offers the best combination of cruising experience and performance. The brand was created in 2010 and Azuree 33 awarded “Barca dell’Anno” during its world premiere in the 50th Genoa International Boat Show. Later on, in 2011 Azuree 40, the first model in line, was selected among the finalists in the performance-cruiser category of European Yacht of the Year.
When the company decided to offer a more contemporary approach to its yachts, Mrs Ipek Kırac – the CEO of Sirena Marine, decided to collaborate with the English designer Rob Humphreys which led to the creation of the Azuree 46, the flagship of the range.
Azuree 41. The yacht has been unveiled at Cannes Yachting Festival in September 2016 for its world debut. Following the success of its predecessor Azuree 40, the new Azuree 41 has been launched early summer 2016.
EUPHORIA YACHTS
Euphoria Yachts, covering the range of 54-84 feet sailboats, is Sirena Marine's luxury cruiser line. In this new series, the shipyard decided to work with the Argentinean legendary designer German Frers for exterior and Design Unlimited for interior of its three models: Euphoria 54, Euphoria 68 and Euphoria 84.
The Euphoria 54 made its debut in 2014 CNR Eurasia Boat Show and had its European premier in Cannes Yachting Festival in 2015. The first Euphoria 68 - delivered last spring 2016 – has been the world premier at Cannes Yachting Festival in September 2016.
Exceptional beauty, seaworthiness (CE Cat. A certification), comfort, superb detailing, and at the same time fast performers yachts comes out Sirena Marine – with ranges able to satisfy both true cruisers and speed seekers. Winning characteristics of the Azuree and Euphoria lines are flush decks with hidden fittings, a highly engineered hull, custom made steering systems, top-level mast, boom and winch suppliers, excellent detailing, a modern and attractive design, precision designed internal volumes for living spaces worthy of decidedly larger yachts and an ample range of options.
SIRENA YACHTS
The company is developing its motoryachting brand Sirena Yachts. Sirena 64 made her world debut at Dusseldorf Boat Show 2017 and 8 units have been sold so far. Sirena 56 has been revealed at Yacht Miami Beach Boat Show 2017 and her European debut will be at Cannes Yachting Festival 2017. 4 units of Sirena 56 have been sold since its presentation.
SIRENA MARINE DEALERS NETWORK
Sirena Marine dealers network entails a global coverage: from England to the United States, China to Australia.
Once awarded “Manufacturer of the Year” by renowned British magazine Sailing Today for its manufacturing processes, organization and solutions, the company continues to expand its service network. It has two sales offices in Istanbul, one in Nisantasi and the other in Marinturk Istanbul City Port, Pendik. Sirena Marine also has an office in Gocek in order to directly reach local customers in the south.