Last week, we had the great pleasure of participating in BOOT 2025 in Düsseldorf, the world’s largest indoor boat show. From January 18 to 26, we had the opportunity to present X-Yachts newest boat, the XR 41, and connect with both old friends and new boat enthusiasts from around the world.
Once again, the event proved to be an impressive showcase, with over 200,000 visitors from 113 countries and more than 1,500 exhibitors spread across 16 halls. Being part of this global stage is always an inspiring experience for all of us at X-Yachts.
A stand buzzing with activity and interest
Our stand was bustling with activity throughout the nine days of the show. The mornings and afternoons were dedicated to pre-booked appointments, all of which were fully booked before the fair even began. Later in the day, we opened up for our popular open line concept, where guests could stop by without an appointment – and the queue was consistently long!
We are deeply grateful for the incredible interest, from curious guests and dedicated sailors, who wanted to explore our boats up close.
A global dealer network
With our headquarters in Denmark and a network of local dealers in over 48 countries, BOOT is a fantastic opportunity to bring our global team together. This year, representatives from more than 20 countries joined us at our stand, where our talented dealers worked closely to ensure all visitors had a great experience.
This strong cross-border collaboration and teamwork is the core of X-Yachts’ success, and we are proud to see how our global dealer network strengthened relationships with both current and future members of the X-Community.
World premiere: XR 41
One of the main highlights of the fair was the launch of our newest boat, the XR 41. On the first day of the show, the boat was revealed with a special presentation by our CEO, Kræn B. Nielsen, who shared the story behind the development of the XR 41. When the cover was lifted, the boat was met with enthusiasm from both guests and the press.
The XR 41 marks our return to X-Yachts’ racing roots. Designed as a high-performance racer, the boat also incorporates our innovative dual purpose concept, making it suitable as a sporty cruiser. The combination of speed and functionality makes the XR 41 a boat that can both dominate the racing scene and create lasting memories on relaxing weekend cruises.
Boats on display
In addition to the XR 41, we also showcased the X4.0, X4.9 MkII, and Xc 47 at BOOT 2025. The Xc 47, our ideal bluewater cruiser, attracted particular attention, with a daily queue of visitors eager to explore it inside and out. The numerous positive responses we received from guests during guided tours served as a fantastic motivation for us throughout the week.
Learn more about the boats here:
Results and gratitude
BOOT 2025 exceeded all our expectations. We made many exciting new connections and received valuable feedback that we will take with us moving forward. In addition to the deals closed during the event, we look forward to following up on the many interesting conversations and contacts we established with visitors from all over the world.
A big thank you to everyone who took the time to visit our stand and share your passion for sailing with us. Your engagement means the world to us!